space.template.Marketing+Plan

=Eggschange Marketing Plan= toc

Attention

 * Whose attention are you trying to get? How? Why?
 * What’s in it for them? Why should they care?

Receptivity

 * How, when, and where are your probable purchasers most receptive to hearing from you?
 * How can you be present where and when people are looking for you?

Remarkability

 * How can you make your offer more remarkable or attention-worthy?
 * What could you do to make it stand out?

Probable Purchaser

 * Who is your probable purchaser?
 * How would you describe your probable purchaser? Can you write or draw a profile of them?

Preoccupation

 * What are your prospects preoccupied with vs. paying attention to you?
 * What attention-grabbing claim or evocative image or story can you create to break that preoccupation?

End Result

 * What is the end result your prospects are looking for?
 * Is the focus on what you’re providing, or on the end result your customer will achieve if they buy from you?

Qualification

 * What can you do to disqualify the prospects you don’t want as quickly as possible?
 * What characteristics are you looking for in your ideal customer, and how might you look for them in advance?

Point of Market Entry

 * Is there a clear point of market entry for probable purchasers in your market?
 * If so, how can you get the attention of these prospects as soon as they enter the market?

Addressability

 * What do your probable purchasers pay active attention to?
 * Do they congregate in groups you have (or can obtain) access to in a quick and cost-effective way?

Desire

 * Is your marketing focused on encouraging your prospects to desire what you have to offer?
 * What can you do to inspire a visceral feeling of desire in your prospects?

Visualization

 * Are you encouraging your prospects to visualize what their life would look like if they accepted your offer?
 * How can you guide them to use their imagination while considering your offer?

Framing

 * What particular parts of your offer are you emphasizing, and why?
 * How can you use framing to present your offer in the best light?
 * In the interest of honesty, are you minimizing any important details that your prospects should know?

Free

 * How could you take advantage of the attention-grabbing nature of offering free value?
 * How will you translate that attention into real prospective customers?

Permission

 * Are you currently asking for permission to follow-up with your prospects?
 * How are you using that permission to encourage your prospects to become paying customers?

Hook

 * Can you communicate what makes your offer uniquely valuable in a single, simple sentence?
 * Does your hook imply a benefit while describing what your offer does?

Call-To-Action (CTA)

 * Are you clearly directing your prospects to take a single, simple, obvious action?
 * If not, what can you tell them to do next?

Narrative

 * What story are you currently presenting to your prospects?
 * Is it emotionally compelling? Is it memorable?
 * How could you improve the story you tell to your prospects?

Controversy

 * Are you attempting to avoid controversy, or are you embracing it as a valuable tool to attract attention?
 * How can you benefit from controversy without turning yourself into a soap opera?

Reputation

 * What is the current state of your reputation?
 * It is steadily increasing or decreasing?
 * What can you do to improve your reputation over time?