space.template.Project+RED+Marketing+Plan

=Project RED Marketing Plan=

Your team must provide detailed answers to the following questions. Everyone in the group will receive the same score for this assignment, so it is important that everyone is involved and gives input and constructive feedback. The information and ideas you develop here will become your guide to creating your team's marketing media.

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Attention

 * Whose attention are you trying to get? How? Why?
 * What’s in it for them? Why should they care?

Receptivity

 * How, when, and where are your probable purchasers most receptive to hearing from you?
 * How can you be present where and when people are looking for you?

Remarkability

 * How can you make your offer more remarkable or attention-worthy?
 * What could you do to make it stand out?

Probable Purchaser

 * Who is your probable purchaser?
 * How would you describe your probable purchaser? Can you write or draw a profile of them?

Preoccupation

 * What are your prospects preoccupied with vs. paying attention to you?
 * What attention-grabbing claim or evocative image or story can you create to break that preoccupation?

End Result

 * What is the end result your prospects are looking for?
 * Is the focus on what you’re providing, or on the end result your customer will achieve if they buy from you?

Addressability

 * What do your probable purchasers pay active attention to?
 * Do they congregate in groups you have (or can obtain) access to in a quick and cost-effective way?

Desire

 * Is your marketing focused on encouraging your prospects to desire what you have to offer?
 * What can you do to inspire a visceral feeling of desire in your prospects?

Visualization

 * Are you encouraging your prospects to visualize what their life would look like if they accepted your offer?
 * How can you guide them to use their imagination while considering your offer?

Framing

 * What particular parts of your offer are you emphasizing, and why?
 * How can you use framing to present your offer in the best light?
 * In the interest of honesty, are you minimizing any important details that your prospects should know?

Hook

 * Can you communicate what makes your offer uniquely valuable in a single, simple sentence?
 * Does your hook imply a benefit while describing what your offer does?

Call-To-Action (CTA)

 * Are you clearly directing your prospects to take a single, simple, obvious action?
 * If not, what can you tell them to do next?

Narrative

 * What story are you currently presenting to your prospects?
 * Is it emotionally compelling? Is it memorable?
 * How could you improve the story you tell to your prospects?

Media

 * What types of media will be the most effective in bringing your marketing message to the masses? Explain.