Qualitative+Analysis

** By Jason Lim & Ryan Chen **
Improved by Connor and Jimmy **What is qualitative analysis?** ==== Qualitative analysis is crucial if you want to acknowledge and interpret your customer’s minds. With one-to-one face interviews, it can give you valuable information for your products, customers, and market. Qualitative analysis does not only merely about figuring out what people are thinking about, but also tries to interpret why they think about such product. Generally, its about getting to people to give out their opinions so you can interpret their motivations and feelings towards a particular product. ==== ==== Qualitative Analysis often relies on methods such as Participant observation, Non-participant Observation, field notes, reflexive journals, structured interviews, semi-structured interviews, unsctructured interviews, and analysis of documents and materials in order to make a analysis on a company. ====

- The motivation that leads the customers in choosing a product.

 * Qualitative vs. Quantitative?**

Quantitative looks at numbers from companies whereas qualitative looks at the quality and management of a company.

Quantitative measurements look at numbers such as debt-to-equity and price-to-equity ratios while qualitative analysis focuses on intangible

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Questions:

1. What qualities of a company does qualitative analysis focus on?

2. How is qualitative and quantitative analysis different?

3. How does qualitative influence our perspective on different companies?

Sources:

http://www.investinganswers.com/financial-dictionary/technical-analysis/qualitative-analysis-921 http://www.hedgefund-index.com/d_qualitative.asp http://www.investopedia.com/articles/fundamental-analysis/10/qualitative-analysis-intangibles-affect-stock-price.asp#axzz2LJcUR8EZ