Eggschange+Marketing+Project

=EGGSCHANGE MARKETING PROJECT=

Working as a team of three, you will develop a marketing plan to help improve the sale of Eggschange eggs. There are several required elements for this marketing plan. Everything is due by the end of class on Tuesday, October 23.
 * ==PMBA Marketing Questions==
 * Each individual member of the team must complete and upload their own answers to the PMBA Marketing questions.
 * As a team, you must develop detailed, well explained answers to the PMBA Marketing questions.
 * This must be done with the //**marketing plan template**//.
 * Each of the 20 sections is worth 5 points, for a total of 100 points.
 * ==Media Products==
 * As a team, you must create THREE different types of media products to help promote Eggschange.
 * The media products will be assessed on the following criteria:
 * Accurate information – 5 points
 * Persuasiveness – 5 points
 * Does it focus on the aspects that you identify in the answers given in response to the PMBA marketing questions? – 10 points
 * Quality of work for the specific type of media (spelling, editing, layout, design, etc.) – 5 points
 * Possible types of media include
 * A three-fold flyer/brochure. A4 size. 2-sided.
 * A print ad. A4 or A3 size. 1-sided.
 * A 30-60 sec video commercial.
 * Other – ask Mr. Izzy for approval.
 * Each of the three media products is worth 25 points, for a total of 75 points.
 * ==Progress Journal==
 * At the end of each class period, one member of the group will complete a progress journal which explains what the group did to advance the project.
 * This must be done with the //**progress journal template**//.
 * Each member will complete two progress journals over the course of the project.
 * Each progress journal entry is worth 10 points for the individual who completes it.
 * ==Teamwork==
 * Working as a team is a requirement of this project, and it is also a privilege.
 * Quality teamwork demands that all team members stay focused on the project during class time. Failure to do so will result on the individual team member losing points on his/her project score.
 * Each team member will be asked to explain what/how he/she contributed to the project. Failure to do so will result on the individual team member losing points on his/her project score.
 * Failure to meet commitments made to the group can result in expulsion from the group.
 * Students expelled from a group must complete this project individually and will not receive additional time for the project.
 * Any team related issues must be reported to Mr. Izzy immediately.
 * Mr. Izzy will determine when and if a team member is expelled from a team.
 * Each team has a team home page which can be found under "Projects" in the navigation menu.