New+Year+2013

=New Year 2013: Celebrating For A Good Cause= //** Staring with individual market research and eventually forming teams, we will sell a variety of products to raise money for **// (RED).

Tentative Timeline:

 * Week 1:
 * Monday, January 7: Introduction, pick products
 * Wednesday, January 9: How to do market research
 * Friday, January 11: Draft market survey due by start of class, final survey due by end of class
 * Week 2:
 * Tuesday, January 15: Raw survey data due by start of class, analysis due by end of class
 * Thursday, January 17: Share market survey with class, form groups, pick products, order products
 * Week 3:
 * Monday, January 21: Proof of order due by start of class, create marketing plan
 * Wednesday, January 23: Marketing plan due by end of class
 * Friday, January 25: Begin making the marketing plan a reality
 * Week 4:
 * Tuesday, January 29: Continue making the marketing plan a reality
 * Thursday, January 31: All marketing media is due by end of class. Each team needs a minimum of three pieces of marketing media. All media must be digital – no handmade posters, displays, etc.
 * Week 5:
 * Monday, February 4: Final Prep / Freak Out / Media Blitz
 * Wednesday, February 6: Final Prep / Freak Out / Media Blitz
 * Friday, February 8: Final Prep / Freak Out / Media Blitz
 * Week 6:
 * New Year Vacation!
 * Week 7:
 * February 18–22: Sell, sell, sell!!!
 * Week 8:
 * Monday, February 25: Analysis, reflection, etc.

Assessments:

 * Market research – INDIVIDUAL = 20 points
 * 1 day of sales – INDIVIDUAL = 10 points
 * Analysis/reflections – INDIVIDUAL = 20 points
 * Progress journal – INDIVIDUAL = 10 points
 * Marketing plan – TEAM = 20 points
 * Marketing media – TEAM = 30 points
 * Total profits earned – TEAM = 40 points
 * Most revenue = 100%
 * 2nd = 95%
 * 3rd = 90%
 * 4th = 85%
 * 5th = 80%
 * //**TOTAL POINTS POSSIBLE = 150**//